This would enable the company to do more processing of the user behavior data as it sits on HDFS before moving the best summary data to the separate Vertica cluster for reporting and ad hoc analytics. The company is looking to SQL on Hadoop tools to give it a processing edge within its 5 PB cluster, which is based on Cloudera‘s CDH5. We’re seeing that it’s a little too slow in some regards for what we’re trying to do.” “I think that MapReduce is a little bit slow and kludgey. “I’m very interested in trying to move toward something that doesn’t look like MapReduce,” Theisinger tells Datanami. The company wants to move beyond MapReduce to something that’s faster, says Bill Theisinger, vice president of engineering for YP’s Platform Data Services group. YP currently uses MapReduce-based ETL routines to hammer that data into something more manageable and suitable for its data warehouse, which is based on Vertica, the massively parallel processing (MPP) database from Hewlett-Packard. Because of the scale of the system-it captures more than 3.5 billion events per day-the company uses Hadoop as a staging ground. In addition to directory look-ups and advertising, the company serves local maps, hosts a cheap gas finder, and serves information about local restaurants and movies.Īs you might expect, YP captures data from those 70 million sessions and uses analytics to optimize the experience of visitors to its Web and mobile properties. You could find them in every household and in public phone booths (remember those?) Today, most directory services have migrated to the Web, and YP Holdings, the parent company of Yellow Pages, has kept up with the times.Įvery month YP Holdings attracts about 70 million unique users to its YP.com website or its mobile apps. It wasn’t long ago that the yellow pages were the go-to directory for Americans. So when the Georgia-based local marketing firm set out to find a suitable SQL engine to deliver real-time analytics atop its 1,000-node Hadoop cluster, performance at scale was a prime directive. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.Īs a matter of policy, BBB does not endorse any product, service or business.Like many national companies, scale is important for Yellow Pages, or YP as the company is now known. BBB Business Profiles are subject to change at any time. When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.īBB Business Profiles generally cover a three-year reporting period. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. BBB Business Profiles may not be reproduced for sales or promotional purposes.īBB Business Profiles are provided solely to assist you in exercising your own best judgment.
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